Its a well known fact that if a parent feels relaxed in a shop or cafe they are likely to spend more time and money there. If you children are playing up and all you get is a disapproving look and a tut from the shop assistant you are bound to want to leave the establishment pretty quickly. Sometimes there is nothing you can do to change the way your children are behaving.
The best thing to do to raise awareness of baby friendly issues is to ask the staff what is available for babies. For instance, if you are in a cafe and there doesn't seem to be any or enough high chairs available, ask the assistant for a high chair. This will raise their awareness of the fact that they are not providing facilities for families. They have probably often wondered why families don't use their facilities and this will raise their awareness as to why. You can also do the same with any other of the baby facilities I have mentioned in this website.
On the other hand, if you are too shy to do this just email me and I'll do it for you.